The gamification of love: Why dating apps have become addictive

The gamification of love: Why dating apps have become addictive

These applications reel the user in with gaming features and mechanics – gamification of love, encouraging them to spend an increasing amount of time scrolling through profiles and initiating conversations The proliferation of old-fashioned dating parties and plans seems to suggest dating app fatigue.Getty / Collage: Blanca López Andrea Gil has “swiped” Tinder. That’s how she puts it as if the dating app were a video game. A 36-year-old from Madrid, she goes through profiles at a feverish pace, her fingers moving with […]

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